Recently, New Era has been promoting a series of commercials pitting actor Alec Baldwin and John Krasinski against each other since one is a New York Yankees fan and the other is a Boston Red Sox fan.
In the most recent commercial, Baldwin tries to burn some Red Sox tickets and forgets about the first rule of fire.
Fire burns quick, mon!:
For those of you that missed some of the other videos, we've included them below:
(Courtesy of Sports Grid)