The one thing that I know about promoting safe energy use is that you need a female superhero to do it.
Recently, Kansas State University created the mascot character of "EcoKat" who fights the good fight of recycling and promote using florescent lights. No one knows who the identity of EcoKat is but she's a senior at Kansas State University.
Did I mention there is a promotional spot? Here it is:
(Courtesy of Off the Bench)