February 04, 2013

Baltimore furniture store loses $600,000 over Jacoby Jones Super Bowl XLVII kickoff return

Yesterday on Outside the Boxscore, we posted a video of Baltimore Ravens kick returner Jacoby Jones returning the longest kickoff in Super Bowl history, a grand total of 108 yards.

While the score increased Baltimore's lead to twenty-two points, it scored some bigger numbers for some lucky individuals who bought furniture at a local furniture store:
The owners of a local furniture company that declared free goods if the Ravens returned a kick for a touchdown at the start of the game or just after halftime found themselves having to make good after Jacoby Jones did just that.

Gardiners Furniture, a Baltimore company, offered customers the throwdown, saying if such a kick return happened, all furniture bought between Jan. 31 and 3 p.m. on game day would be free.

Kasee Lehrl, the store's advertising and marketing manager, said Sunday night that she couldn't believe it when she saw Jones booking down the field and into the end zone.

"We're obviously thrilled," she said. "So exciting".

This is the third year the store has run such a promotion. Since such a kick return hasn't happened in nearly 50 years, Lehrl said, the store owners figured they were pretty safe. But they took out an insurance policy — just in case.
At the end of the day, nearly $600,000 of furniture was given away and the only losers ended up being, the insurance company.

By Ben Chew with No comments


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